Experience the timeless essence of Dragon Boat Festival and explore the new wave of intangible cultural heritage on Kuaishou
Ifeng (鳳凰網) : Experience the timeless essence of Dragon Boat Festival and explore the new wave of intangible cultural heritage on Kuaishou
To attract more user attention to intangible cultural heritage, Kuaishou has invited a number of KOLs to participate in the unboxing activities of the 2023 Kuaishou Dragon Boat Festival Gift Box. Through collaborations with Guo Degang and other celebrities on the platform, Kuaishou aims to create an immersive cultural experience for users during the festive celebration of Dragon Boat Festival, allowing them to appreciate the exquisite beauty of traditional craftsmanship. Furthermore, Kuaishou has launched a promotional video that highlights the essence of intangible cultural heritage associated with the Dragon Boat Festival Gift Box, encouraging a broader audience to explore its rich cultural significance.